Free Text Message Scripts for Commercial Real Estate Marketing

Text messaging is a fast, direct, and effective method to connect with potential clients, increase engagement, and convert real estate leads into deals.

• Instant Communication: Texts are more likely to grab attention, while emails and unknown calls are less likely to be answered. It is said that most messages are read within three minutes of receipt; in that case, it results in instant engagement with clients.
• Higher Response Rates: People often ignore calls from unknown numbers, but text messages provide clear information, making recipients aware of the message's purpose. So, there is a higher chance of responding to text messages, resulting in a higher response rate.
• Personalized Approach: Based on potential clients’ collected data, agents can easily approach them with property listings, updates, or financing options. It promotes casual conversation, building relationships, and trust with clients.
• Convenience for Clients: Even for clients with busy schedules, text messages are more convenient to respond to quickly than lengthy phone calls and emails.
• Lead Nurturing: Regular follow-ups keep clients updated with new listings, price changes, or open houses, increasing response rate and closing deals successfully.

Lead generation messages are generally sent to attract potential clients and convert their inquiries into real estate opportunities.

1. New Property Inquiry
Hi [First Name], I noticed your interest in [Property Address]. Are you available for a quick chat, or would you like me to send more details? Looking forward to assisting you! - Alex Smith [Your Name], Calilio [Your Agency]

2. Neighborhood-Specific Inquiry
Hi [First Name], I saw you're interested in properties in [Neighborhood]. I have a few great options that match your criteria. Would you like a quick call to discuss this? - [Your Name], [Your Company]

3. Market Report Offer
Hi [First Name], I just compiled a market report on commercial real estate trends in [City/Area]. Would you like a free copy? Let me know! - [Your Name]

Schedules and reminders remind clients of property visits or meetings, ensuring nothing is canceled at the last minute.

4. Confirming an Appointment
Hi [First Name], this is a friendly reminder about our property tour at [Location] on [Date] at [Time]. Let me know if you need to reschedule. See you soon! - [Your Name]

5. Open House Invitation
Hey [First Name], we’re hosting an open house at [Property Address] this [Day] from [Time]. Take a look and let me know if you’d like more details! - [Your Name]

6. Virtual Tour Reminder
Hi [First Name], excited for our virtual tour of [Property Address] on [Date] at [Time]! I'll send the Zoom link shortly before. Looking forward to it! - [Your Name]

Communication is key to maintaining and building consistent engagement. Something related to holidays or birthday greetings shows appreciation and maintains a positive relationship.

7. Checking In
Hi [First Name], I would like to know if you need any assistance with your property search. Let me know how I can help! - [Your Name]

8. Holiday or Special Occasion Message
Happy [Holiday Name], [First Name]! Wishing you and your loved ones a great day. Let me know if I can help with any real estate needs! - [Your Name]

9. Sharing Relevant News
Hi [First Name], I found an interesting article about the commercial real estate market that you'd find useful. Let me know if you’d like me to send it your way! - [Your Name]

Timely updates on offers and counteroffers help clients grab opportunities, increasing the chances of successful deal-making.

10. Offer Submission Update
Hi [First Name], we’ve submitted your offer for [Property Address]. I’ll update you as soon as I hear back from the seller. Fingers crossed! - [Your Name]

11. Counteroffer Notification
Hi [First Name], the seller has countered your offer at [New Price]. Let’s discuss your options when you have a moment. What time works for you? - [Your Name]

12. Offer Accepted Message
Great news, [First Name]! Your offer on [Property Address] has been accepted. I’ll send over the next steps shortly. Congratulations! - [Your Name]

Follow-ups after a deal show professionalism and increase the chances of future business or referrals instead of losing them to competitors.

13. Closing Day Reminder
Hi [First Name], today is the big day! We’ll finalize everything for [Property Address] at [Time]. Let me know if you have any last-minute questions. See you soon! - [Your Name]

14. Post-Closing Follow-Up
Hi [First Name], congrats on your new property! It was a pleasure assisting you. Let me know if you ever need anything. Wishing you the best! - [Your Name]

15. Request for Review
Hi [First Name], I hope you love your new space! If you have a moment, I’d greatly appreciate reviewing your experience working with me. Here’s the link: [Insert Review Link]. Thanks so much! - [Your Name]

Keeping messages brief and engaging helps capture attention and encourages interaction. Also, maintaining a friendly yet professional tone with personalized texts is more likely to get a response.

• Use Business Numbers: Generally, people trust dedicated local or toll-free business numbers more than personal numbers. It showcases professionalism, ensuring the received messages are coming from legitimate real estate agents.
• Keep Messages Clear and Short: A clear and short message is easy to understand and saves time compared to reading lengthy messages. Ensure your messages deliver key real estate details or a direct call to action while maintaining a focused intent.
• Use a Professional Tone: While texting, maintain a polite, informative, and professional tone by avoiding slang and emojis. It should reflect the professionalism in your real estate business to gain potential clients.
• Use a Two-way Texting Service: Two-way texting service allows clients to message back to raise inquiries, schedule appointments, or answer messages. It increases the response rate and gives space to customize clients' needs.
• Send Follow-up To Cold Leads: Follow-up messages act as a way to connect with clients who have shown no prior interest in your product or service. But do not send follow-up texts overly; be consistent and schedule your follow-ups appropriately.

Text messaging is one of the most effective tools to enhance client communication, boost engagement, and easily close deals. One can customize and schedule messages for a specific date or time. It generally acts as a follow-up or reminder, enhancing engagement and long-term relationships with potential clients.

When you introduce yourself as a real estate through text message, maintain a professional and polite tone.

For e.g., Hi [First Name], this is [Your Name] from [Your Agency]. I specialize in commercial properties at [Area]. Let me know if you need any assistance!

You can change the tone, add your brand’s tagline, and incorporate local references to make the texts more personal and aligned with your brand identity.