How To Use Telegram for Business? An Ultimate Guide

Telegram is a cloud-based messaging app known for its speed and security. It allows users to send messages, photos, videos, and files of any type. Some core features include group chats, channels, and bots. Businesses also use Telegram to communicate with customers, and it has enhanced communication features like file sharing, privacy, and bots to interact with users.

Telegram offers various features to businesses with its robust communication tools to boost their productivity and growth. Telegram features include:

Channels are a powerful tool for broadcasting messages to a large audience. Unlike group chats, only admins can post in channels, ensuring the content is clear and free from distractions. This feature is perfect for sharing news, updates, promotions, and important announcements with subscribers.

Telegram groups allow for interactive communication among up to 200,000 members. They are ideal for creating communities, hosting discussions, and collaborating with team members. Groups can be public or private, and admins have various controls to manage members and content.

Bots can perform automated tasks and interact with users. They can be programmed to provide customer support, send notifications, manage subscriptions, and more. Bots can be created using Telegram's Bot API, which allows you to customize their functionality to suit your business needs.

Telegram supports sharing files up to 2 GB, including documents, images, videos, and more. This feature is handy for businesses that need to share large files quickly and securely with their team or customers.

Telegram offers robust security features, including end-to-end encryption for Secret Chats. This ensures that your business communications are private and protected from unauthorized access. Regular chats are also encrypted, providing high security for all messages.

Telegram helps to enhance the efficiency and productivity of business with its features, such as bots for automated tasks, end-to-end encryption for privacy, and more. Some of the major benefits of the platform include:

Telegram’s public channels and groups allow businesses to reach a global audience without geographical limitations. For example, a tech company can broadcast product updates and tutorials to millions of followers worldwide, enhancing brand visibility and customer engagement.

The platform is famous for its fast messaging system, which ensures that messages are delivered instantly. This is crucial for businesses like customer support centers, where timely responses enhance customer interaction. Real-time communication also brings speed and efficiency to collaborative work.

Telegram provides free messaging, reducing communication costs. For instance, a startup can save on phone bills and SMS charges by using Telegram for internal team communication and customer interactions, reallocating those savings to other business needs.

Telegram offers robust security features, including end-to-end encryption for Secret Chats. This is particularly important for business accounts that must protect sensitive client information and comply with data privacy regulations.

Unlike many other popular messaging apps, Telegram offers unlimited cloud storage, making it ideal for business communications. It lets users upload and share any kind of files in larger amounts. Furthermore, companies like Bloomberg and TechCrunch use Telegram to keep their audiences updated with news and articles, showcasing its potential for business use.

Telegram bots can automate tasks such as customer support, order tracking, and appointment scheduling. For example, an e-commerce business can use bots to respond instantly to customer queries about order status, improving efficiency and customer experience.

Telegram enables personalized communication through direct messages, groups, and channels. A fitness coach can create a private group for clients, sharing tailored workout plans and nutrition tips, fostering a sense of community, and enhancing client support.

Here are some of the couple of steps to set up your Telegram for business:
 

Download the App

Telegram is available on various platforms, including iOS, Android, Windows, macOS, and web browsers. Download and install the app from your respective app store or visit Telegram's website for the web version.
 

Sign Up

1. Open the Telegram app and tap on "Start Messaging."
2. Enter your phone number to receive a verification code via SMS. You can also get a virtual number for a Telegram to verify your account.
3. Enter the code to verify your phone number.
4. Set up your profile by entering your business name and adding a profile picture, preferably your business logo.

After your Telegram account is created, set up your profile.
 

Profile Picture and Name

Use a recognizable logo as your profile picture and set your business name as the display name. This helps others to identify your business easily and enhance visibility.
 

Bio and Contact Info

Add a brief description of your business in the bio section. Include essential contact information like your website, email, and phone number to make it easy for customers to reach you.

Creating a Channel

• Tap on the menu icon (☰) and select "New Channel."
• Enter a channel name description, and add a channel picture.
• Choose whether you want the channel to be public or private. Public channels are searchable and accessible to anyone, while private channels require an invitation link.
   

Creating a Group

• Tap on the menu icon (☰) and select "New Group."
• Add members to the group from your contact list.
• Set a group name and add a group picture.
• Configure group settings, such as permissions for members, to manage how members can interact within the group.

Telegram business API, also known as Bot API, provides 24/7 customer support by instantly responding to users' queries. Users can connect their Telegram business account with the chatbot. Here is how you create Bot in Telegram:
 

Creating a Bot

• Start a chat with BotFather (Telegram's bot creation tool) by searching for "@BotFather" in Telegram.
• Follow the instructions provided by BotFather to create a new bot, including setting a name and username for your bot.
• BotFather will provide an API token, which you can use to program your bot using the Telegram Bot API.

Here are some of the case studies of successful companies that use Telegram for their business to update news, like TechCrunch for Tech news and Bloomberg for financial news.

Telegram offers a versatile platform to enhance communication, marketing, and customer support efforts. Businesses can build stronger connections with their audience and streamline operations by understanding and utilizing channels, groups, bots, and robust security features. Setting up and optimizing your business profile is straightforward, enabling you to maximize the platform’s potential.

In addition to leveraging Telegram's features, businesses seeking even more advanced solutions for their communication needs can explore specialized providers like Calilio. With Calilio, companies can benefit from a range of advanced tools designed to enhance business communication, including unified call boxes, AI-powered call summaries, and robust internal messaging systems. These features ensure seamless and efficient interactions, providing an additional layer of sophistication and functionality that complements Telegram’s capabilities.

Yes, you can use Telegram for business. It offers unlimited cloud storage, Telegram secret chat, Telegram Bots, large file sharing, and more for businesses of all sizes.

Yes, Telegram syncs across all your devices so that you can access your messages from as many of your devices at the same time.

Telegram is better in terms of Cloud Storage since it provides unlimited cloud storage with a maximum file-sharing size of 2 GB. However, WhatsApp is better with its end-to-end features for all services, while Telegram only does it for enabled secret chats.

Telegram charges $4.99 per month or $35.99 per year for premium or business plans.