What is the Best Call Tracking Software? 8 Best Options

Call tracking software is an analytical tool that tracks, analyzes, and manages phone calls through customer interaction. It helps businesses understand which marketing campaigns, ads, or websites are effective in lead generation.

Along with marketing strategies, call-tracking software identifies the areas of improvement in your brand or service. It helps make data-driven decisions, including location, call duration, and sources, to understand customer behavior and focus on best-performing marketing channels.

Call tracking software records and monitors calls, analyzing them in real-time to identify areas for improvement to run an effective campaign and enhance customer service.

Call tracking software tracks keywords to optimize marketing strategies, helping to improve customer experience and drive lead generation.

• Improved ROI: Analyzes call data, allowing the company to invest in high-performing campaigns and achieve a higher return on investment (ROI).
• Enhance Customer Experience: Monitors customer interaction to gain insights into caller preferences and behavior, enabling personalized interactions.
• Optimize Marketing Strategies: Identifies which campaigns, ads, keywords, or other channels contributed to phone calls to allocate the budgets effectively.
• Tracks keywords: Tracks and focuses on specific keywords that help businesses understand customer intent and improve website content.
• Integrate Call Recording: Records calls to train agents or review conversations for quality assurance, which helps improve communication strategies.

Dynamic Number Insertion assigns a unique phone number to digital ads or social media posts marketing channels. It changes the phone number displayed on the site based on the source of traffic gained (Google Ads, organic search, or referral links). Gradually track the marketing source that led the customers to make a call, providing insights into the performance of each channel.

Call recording records phone calls to analyze call quality, duration, and agents' performance in dealing with clients' issues or queries. Generally, it is the main source for supervisors to review if agents follow every procedure accurately. Also, businesses can refine their marketing messages and strategies for better results from recorded calls.

Real-time analytics monitors track caller ID, call duration, location, and the marketing channels that led them to your service. It has speech recognition tools that convert phone calls into text, enabling keyword tracking and sentiment analysis.

Call monitoring monitors the live or recorded calls to evaluate the customer's interactions and gather actionable insights. It includes a ‘call listening and whispering’ feature, allowing the supervisor to listen and guide the agent in real time.

Call routing automatically directs incoming calls to the appropriate agent with specific skills or expertise required to handle the customer query efficiently. Calls are routed according to location, time, source, and agent skills while also being evenly distributed among agents.

Calilio is a cloud-based business phone system that tracks all inbound and outbound calls, including caller ID, call duration, and telephony conversations via call recordings. It offers call analytics, agent reporting, and a real-time dashboard to track live calls and provide detailed reports on agent performance. Also, agents can add call notes and tags to note down any essential insights gathered in that certain phone call.

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CallRail allows businesses to track phone calls from offline and online marketing campaigns. It integrates with various platforms, such as Google Ads and Google Analytics, to track which channels drive calls. Also, companies can view the customer journey on how they engage across multiple channels before calling.

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CallTrackingMetrics is designed to optimize marketing efforts, identifying which campaigns and channels generated the most calls. It helps businesses to focus on lead-generating channels and keywords on websites. Additionally, it integrates with CRM and marketing platforms, offering a comprehensive view of customer behavior, preferences, and buying journeys.

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RingCentral is a cloud-based software that analyzes call volume, duration, marketing source, and outcomes stated as missed, answered, or forwarded. It has real-time dashboards that help businesses optimize call handling and marketing strategies based on call patterns and peak call times.

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Aircall is a complete call tracking software that allows businesses to monitor and analyze their incoming and outgoing calls. It provides deep insights into call data such as duration, source, agent performance, and overall customer interactions.

The call recording feature helps to review past conversations for quality assurance and training purposes. It allows users to categorize calls with custom tags for better analysis and reporting.

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Dialpad is a cloud-based phone system that tracks and focuses on specific marketing campaigns and identifies areas of improvement to enhance customer interactions. It enables businesses to analyze call performance and provide data-driven decisions about effective marketing strategies. Additionally, Dialpad includes real-time analytics and call recordings, which evaluate an agent’s performance based on response time, call resolution rate

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Nextiva is a cloud-based VoIP (Voice over Internet Protocol) service that monitors, analyzes, and optimizes phone calls to enhance marketing efforts. It Identifies high-performing channels, allowing marketers to allocate a budget to customer-driving ads, generally leading to improved ROI.

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Call tracking monitors and analyzes marketing campaigns, ads, and website blogs and provides detailed insights on campaign performance and customer behavior. Tools like Calilio, CallRail, and Invoca offer insights on areas of improvement and refine marketing strategies to improve customer service.
 

Call tracking software identifies marketing campaigns that generate the most calls and focuses on them to boost customer engagement and conversions, ultimately increasing ROI.

Call tracking improves customer service by providing valuable insights based on call data, allowing businesses to identify areas of improvement to enhance customer satisfaction.