Top 10 Best Sentiment Analysis Tools [With Use Cases]

Sentiment analysis tools are the software that understands emotions through texts, voices, or other communication forms. They use natural language processing (NLP) and machine learning to identify and extract subjective information behind customer feedback, social media mentions, reviews, or calls, just like humans do, but faster.

Sentiment analysis tools provide valuable insights into customer opinions and brand perceptions and gauge the current market trends. Generally, these tools classify sentiments as positive, negative, or neutral.

Sentiment analysis extracts insights from text data by analyzing emotions, opinions, and attitudes. It enhances customer experiences, manages brand reputation, and supports data-driven decision-making.

• Identifying customer experience: To evaluate customer satisfaction, identify issues, and improve services based on consumer feedback.
• Social media monitoring: Understanding customer needs through tracking and analyzing brand mentions, trends, and customer feedback on social media platforms.
• Market research: To identify customers' needs and detect the latest trends.
• Brand monitoring: To monitor public perception of the brand and manage its reputation.
• Financial trading: Analyze news articles and social media sentiment to make an informed investment decision.
• Tracking campaign performance: Evaluate whether your campaigns achieve their goals using various performance metrics.
• Call sentiment analysis: It helps to understand callers' emotions during the live calls in the call centers. Calilio provides an AI-powered call report after every call, which helps you identify the caller’s sentiment.

Sentiment analysis captures customer emotions regarding your brand. It examines thousands of conversations, mentions, and reviews across multiple platforms, often in real-time. These tools for sentiment analysis interpret emotions behind words, voices, or texts, summarizing public perception of the brand, products, and services.

Calilio is a VoIP-powered business phone system with advanced sentiment analytics. Its top-notch call center solutions include AI-powered call reports, including summaries, transcriptions, reasons for calls, and sentiment analysis to help you understand whether a call ended on a positive or negative node.

Calilio uses advanced AI to analyze call interaction tone and sentiment. Insights from this analysis can be used in agent training and reporting to boost performance. Calilio automates sentiment analysis for instant insights, allowing supervisors to concentrate on strategic tasks.

Key Features:

• AI-powered Call Reports
• Call Analytics and Automated Reporting
• Speech Analytics
• Call sentiment analysis
• CRM Integration

Pricing:  

Primary Use Case: Call Sentiment Analysis 

G2 Reviews: 4.8/5

Sprout Social is AI-powered opinion mining software that analyzes and monitors social media conversations. It accurately detects emotions in complex text and even emojis, offering a clearer understanding of customer opinions.
Brands can use Sprout Social’s AI sentiment analysis to track average customers' thinking and find trends over time. Filter individual messages and posts by sentiment to respond quickly and efficiently. Sprout Social is great for big companies that depend heavily on social media as it offers many features to track brand sentiment.

Key Features: 

• AI-powered searches for refined and better insights
• Influencer Marketing
• Social media management
• Integration across leading platforms like Facebook,LinkedIn, Salesforce, and TikTok.
• Smart reporting and dashboard

Pricing:

• Pricing starts from $249/ month
• 30-day free trial available.

G2 Review: 4.5/5 based on 3844 reviews 
Primary Use Case: Social Media Management

Meltwater helps PR and marketing professionals manage their brand’s presence across channels worldwide. It scans billions of online conversations, news articles, and social media posts to provide real-time insights.
Key Features:

• Data Analysis
• Social media sentiment tracking
• Influencer Management
• Customized Enterprise Solutions

Pricing:

• Pricing details are provided upon request.

Primary Use Case: News Sentiment Analysis

G2 Reviews: 4/5

Monkeylearn is a cloud-based platform that analyses customer feedback from reviews, social media, and surveys. It analyzes sentiments, extracts topics, and classifies intent to help businesses understand public opinions, identify trends, and make accurate data-driven decisions.
MonkeyLearn has an easy-to-use interface, pre-trained models, and customization options. It integrates smoothly with other tools, automating text analysis to help improve customer experiences and drive better decision-making.

Key Features:

• Text Analysis Tools
• Advanced Sentiment Analysis Algorithms
• Customizable Models
• Business Applications Integrated

Pricing:

• Contact MonkeyLearn for detailed pricing info.

Best for: Text Sentiment Analytics
G2 Reviews: N/A

Brand24 is an AI-powered social media listening tool that gives you real-time access to online mentions from 25 million sources. These sources include social media, news, blogs, videos, forums, podcasts, and reviews.
Brand24 lets you analyze sentiment, create reports, and measure brand awareness. It tracks hashtags, provides customer insights, and supports informed business decisions. With 108 language support and AI-driven actionable insights, it includes word clouds of brand mentions and advanced sentiment analysis.

Key Features:

• Advanced Sentiment analysis
• Hashtag tracking and customer insights
• Social Media Monitoring
• Competitive Analysis

Pricing

• Brand24 pricing plans start from $79 per month per person.
• 14-day free trial available.

G2 Reviews: 4.6/5 
Primary Use Case: Social media monitoring, Brand sentiment analysis

Lexalytics has one of the most complete suites of NLP, including sentiment analysis, categorization, entity extraction, and intention detection. It helps businesses understand customer feedback and market trends.
Lexalytics transforms complex text documents into data and insights with values. It allows users to integrate text analytics APIs to add the world’s leading NLP into their platforms.

Key features:

• Extracts sentiments from the context of the text
• Advanced text analytics
• Customizable models and dashboards
• CRM integration and business intelligence platforms.

Pricing:

• Needs to contact customer support for detailed pricing.

Best for: Industry-specific sentiment analysis 
G2 Reviews: 4.3/5

Hootsuite monitors social media data and footprint and offers robust sentiment analysis. It helps businesses track brand mentions, industry trends, and competitor activities in real-time.

Hootsuite automatically labels mentions as positive, negative, or neutral, giving you a quick pulse of overall sentiment. Hootsuite’s social listening tool enables users to monitor conversations, track keywords, and identify emerging trends to remain informed and responsive.

Key Features:

• Real-time Monitoring
• Personal AI Analyst
• Reports for Brand Mentions

Pricing:

• 30-day free trial available.

Primary Use Case: Sentiment analysis for social media management, social Media Listening Tools
G2 Reviews: 4.2/5 (based on 5,561 reviews)

Talkwalker assists in identifying trends and market needs. It uses its AI to check and analyze the tone of individual online mentions.
In contrast to other tools, it can even automatically detect basic forms of sarcasm. It is compatible with more than 20 languages and provides comparative products or brand analysis.

Key Features:

• AI-powered analytics
• Automated Reports
• Data analysis
• Market Research
• Image Sentiment analysis

Pricing:

• The tool is free for up to 100 keyword request.
• Premium Monitoring starts at $4 per month.

Primary Use Case: Competitor Analysis and Brand Campaign

Monitoring G2 Reviews: 4.3/5

Sentisum is an AI text analytics platform for classification and sentiment analysis. It helps businesses gain insights from unstructured text, allowing a better understanding of customer emotions. It identifies routes and escalates customer queries based on customer emotions, urgency, and reason for contact.
Key Features: 

• Customizable Text Classification
• Real-time Insights
• Actionable Recommendations

Pricing: 

• Pricing details are available upon request.

Primary Use Case: Customer sentiment analysis
G2 Reviews: 4.8/5

Medallia helps businesses genuinely understand their customers by gathering feedback from everywhere: social media, surveys, and even in-app interactions. AI-powered analysis goes beyond collecting opinions; it interprets emotions from text, voice, and video.
Medallia picks up on the little things that might otherwise be missed, like frustration or excitement. The result? Clear, actionable insights that help businesses improve customer experiences and make every interaction better than the last.

Key Features:

• Multichannel sentiment analysis
• Easy integrations
• Predictive intelligence
• AI-powered text analysis

Pricing:

• Medallia has customized pricing based on business needs.

G2 Reviews: 4.5/5 
Best for: Customer Management, Omnichannel Sentiment Analysis

Sentiment analysis offers benefits but comes with multiple challenges. Human language is complex; the expression of feelings varies by context. Sentiment analyzers sometimes get misled due to positive wording used for sarcasm and negation.

“Oh, FANTASTIC, my flight’s delayed again.”

This satire from a frustrated customer might be classified as a positive response because it uses the positive word “Fantastic.” 

Knowing the context of words and phrases is essential for accurate sentiment analysis. Simple phrases can have different meanings depending on their context. This shows why context-aware analysis is necessary.

Sentiment analysis can be tricky. Human language is full of nuance, like tone and sarcasm, which these tools often miss. Even with structured methods, results can be inconsistent. Using tools that understand context and emotion is important to avoid misleading insights. A human touch can make a big difference.

Choosing the best sentiment analysis tool depends on several key factors based on your needs. Clearly define your requirements, check whether the capability of the tool is up to mark or not, consider pricing with your budget, and strictly check for compliance with data protection laws.

Opt for sentiment analysis tools that deliver what you require. Compare the tools with your objective and choose the one that aligns with your business goals and expectations.

Also, remember that some tools are designed specifically for industries like finance, healthcare, or customer service. Choosing one that aligns with your industry ensures better results.

AI-powered tools get smarter over time, while rule-based ones rely on fixed word lists, making them less flexible. Understanding the difference helps you make the right choice.
Use a tool to pick up on sarcasm, negations, and subtle emotions for the most accurate analysis—because not every “great” review is positive!

Ensure that the sentiment analysis software you choose follows data protection laws like GDPR or CCPA. Prioritizing security helps you avoid risks and keeps sensitive information safe.

Some tools even provide custom models you can train for your industry-specific data. It helps to provide more accurate results.

The best sentiment analysis tool should have a simple design and easy navigation for a smooth user experience. If the app is easy and has simple navigation, anyone can use it without help.

Also, check how supportive the customer support center is. Look for 24/7 support and documentation.

Sentiment analysis helps businesses understand customer emotions and improve their services. Companies can use sentiment analysis tools to analyze social media conversations, customer reviews, and real-time feedback to enhance customer experience, monitor brand reputation, and refine marketing strategies.
 

Some of the best sentiment analysis tools are Meltwater, MonkeyLearn, Brand24, Lexalytics, Hootsuite, Sentisum, Social Searcher, Awario, and Talkwalker, majorly for brand monitoring on social media platforms. Calilio and Medallia can be considered for call sentiment analysis.

Free sentiment analysis tools usually have limited capabilities compared to paid tools. Freemium versions of the plans for sentiment analysis are available for Sprout Socials, Hootsuite, Brand24, and Talkwalker.

ChatGPT can simplify customer feedback analysis. So, you can automate sentiment analysis and text mining using ChatGPT for faster, valuable insights.