14 Real Estate Cold Calling Scripts to Increase Leads in 2025

Real estate cold calling is a sales tactic used by real estate agents, brokers, or investors to reach potential clients by calling individuals who haven't previously expressed interest in their services. The goal is to introduce the agent or company, offer information about real estate opportunities, and ultimately generate leads or set up meetings with potential buyers or sellers.

FSBO Outreach is a strategy where you contact homeowners selling their property independently. You call them to offer expert advice that can streamline their selling process and secure better deals.

Scenario:
A homeowner has been trying to sell their property FSBO 45+ days ago, but hasn’t sold. They’re frustrated with managing exhibitions, pricing, and negotiations alone.

Real Estate Cold Calling Script for FSBO: 
“Hi [Client Name], this is [Your Name] from [Brokerage]. I hope you’re doing well!
[Pause for response]

I came across your listing and really appreciate your effort in trying to manage the sale by yourself. Many FSBO sellers in [Neighborhood] partner with a local agent after a few weeks to avoid lowering their price later. Just last month, I helped three sellers here to get their full asking price. I’d love to share a few ideas that worked for them, would that be helpful?”

Expired Listing Owners’ cold calling script involves a strategy where you reach out to homeowners whose properties didn’t sell during their previous listing period. You call them to offer a fresh perspective and a tailored marketing approach that addresses previous challenges.

Scenario:
You’re calling a homeowner whose property expired from the local market list about 3 months ago. You empathize with their situation and offer a proven strategy that highlights their home’s unique features and targets motivated buyers.

Cold Calling Real Estate Script for Expired Listing Owners:
“Hi [Client Name], this is [Your Name] from [Brokerage]. I hope you’re well!
[Pause for response]

I noticed your home was on the market recently, and I understand how frustrating it must be when things don’t go as planned. I specialize in helping homeowners like you by using a targeted marketing strategy that highlights your home’s best features. Just last month, I helped several clients re-list their properties successfully. Would you be open to a quick chat about some fresh ideas?"

Circle Prospecting involves reaching out to homeowners in a specific neighborhood to share market insights, generate interest, and build relationships that can lead to future listings.

Scenario:
You’re calling a homeowner in a neighborhood where you recently had a successful sale. The homeowner is curious about current market trends and might be considering selling in the future. You aim to share positive market news and offer a free, no-obligation market analysis to spark their interest.

Cold Calling Script for Neighborhood Outreach:
“Hi [Owner Name], this is [Your Name] from [Brokerage]. I hope you’re doing well!
[Pause for response]

I’m calling because we just had a successful sale in your neighborhood, and the market here is really heating up. Many local homeowners are curious about what their property might be worth right now, and I’m offering a free market analysis to help answer that question. Would you like a quick chat to see if this might benefit you?”

‘Buyer Leads Inquiry Calls’ cold calling script focuses on connecting with potential buyers interested in finding a home. You reach out to understand their needs, update them on available properties, and schedule a personalized consultation to help them find the perfect home.

Scenario:
You’re calling a potential buyer who recently submitted an inquiry online about homes in a specific area. They’re actively searching but haven’t yet committed to a particular listing. You aim to offer valuable insights about the current market and invite them to discuss their home preferences in more detail.

Real Estate Cold Calling Script for Buyer with Inquiry:
“Hello [Owner Name], this is [Your Name] with [Brokerage]. I noticed your recent inquiry about homes in [Area] and wanted to touch base personally.
[Pause for response]

I understand that finding the right home can be overwhelming, so I’m here to offer some tailored insights on what’s available in your desired area. I’d love to learn more about your priorities and see how I can assist in making your search smoother. Would you be open to a brief chat about your ideal home?

Potential seller leads are homeowners who have shown some interest in selling, often sparked by market trends, rising property values, or personal considerations. The cold calling script for property deals focuses on offering a free market analysis and positioning yourself as the trusted expert who can guide them when they’re ready to make a move.

Scenario:
A homeowner is curious about how current market conditions could affect the value of their home. With positive market trends and increased buyer activity in their neighborhood, they’re considering selling in the near future but haven’t committed yet. They need expert guidance and reassurance on whether it’s the right time to move forward.

Cold Calling Script for Potential Seller:
“Hi [Client Name], this is [Your Name] with [Brokerage].

I’m reaching out because I’ve noticed some exciting market trends in your area that could significantly impact your home’s value. I’m offering a free, no-obligation market analysis to help you understand these changes better and decide if it might be a good time to sell. How does that sound?”

The cold calling script for ‘Investor Leads’ helps you connect with individuals looking to diversify their portfolios through real estate investments. The strategy involves providing detailed market insights, highlighting properties with strong ROI potential, and discussing opportunities that align with their investment criteria.

Scenario:
A potential investor is actively seeking properties that promise high returns and solid market growth. They’re looking for data-driven insights on undervalued or high-potential properties and are interested in a quick, informative discussion about investment opportunities in the area.

Real Estate Cold Calling Script for Investor Leads :
“Hi [Investor Name], this is [Your Name] from [Brokerage].

I understand you’re exploring real estate investment opportunities in [Area]. I’ve been reviewing market trends and have identified several properties with impressive ROI potential that might fit your strategy. Would you be open to a brief chat to review some key details and see how these opportunities could work for you?”

A cold calling strategy to connect with past clients involves sharing market updates and positioning yourself as a trusted resource for any future real estate needs. The goal is to nurture ongoing relationships that could lead to referrals or repeat business.

Scenario:
A past client is interested in updates about market trends and appreciates a personal touch. They might not be currently active in the market, but they’re open to getting information about any real estate insights that could benefit them in the future.

Cold Calling Script for Real Estate to Connect with Past Client:
Hi [Client Name], it’s [Your Name] from [Brokerage]. 
I’m reaching out with a quick update; There’s been some exciting movement in our local market that might impact your property’s value. I wanted to know if you have any questions I can help with. Let’s catch up when you have a moment.

The cold calling strategy for “Just Listed” Announcement calls in real estate informs your network and local community about new property listings as soon as they hit the market. It’s an opportunity to generate buzz and attract both buyers and potential seller referrals by displaying fresh property.

Scenario:
A new property has just been listed in your target area. You want to share this exciting update with your contacts and neighbors, potentially reaching buyers who are actively looking and homeowners who may be considering selling soon.

Real Estate Cold Calling Script for Newly Listed Property:
"Hi [Client Name], this is [Your Name] from [Brokerage]. I wanted to share some exciting news, a fantastic new property has just hit the market in [Neighborhood/Area]. Would you like more information or to schedule a viewing?

“Just Sold” cold calling script in real estate informs the clients about your recent successful transactions in the neighborhood to build trust. Reaching out to nearby residents with this news highlights your local market knowledge and encourages them to remember you if they need any help with the property deals in the future.

Scenario:
You have just closed on a property sale in the neighborhood. You are reaching out to nearby residents to highlight your local market knowledge to generate leads for future transactions.

Cold Calling Real Estate Script for “Just Sold” Calls:
Hi [Neighbor's Name], this is [Your Name] with [Brokerage].

I’m excited to share that we’ve just sold a property right here in your neighborhood. This sale highlights the strong market activity in our area, and it might positively impact your home’s value. If you have any questions about the market or are curious about what this could mean for your property, I’d be happy to chat. Thank you, and have a great day!

Open House Follow-Up Calls target potential buyers who have attended an open house event recently. It provides an opportunity to express appreciation, gather feedback, answer queries, and further generate interest in property purchase.

Scenario:
After hosting an open house at a property, you have a list of attendees with varying interest levels. You’re calling the attendees to know if anyone is considering a purchase.

Cold Calling Real Estate Script for Open House Follow-Up Calls:
"Hi [Client Name], this is [Your Name] from [Brokerage]. Thank you for attending our open house at [Property Address] on [Date]. I’m just following up to see if you have any questions or if there’s any additional information I can provide. Your feedback is very important, and if you’re interested, I’d love to schedule a private tour or discuss how this property might fit your needs. How do you like the home?"

Re-engaging old leads calls in real estate targets previous contacts or prospects who have gone quiet over time. The goal is to provide fresh market insights, updates, or new opportunities that might revive the interest in buying or selling.

Scenario:
You have a list of leads that were once engaged but haven’t responded or taken further action in a while. You’re calling to inform them about updated market data or new offerings to convert them into active clients again, potentially.

Real-Estate Cold Calling Script for Re-Engaging Old Leads:
"Hi [Client Name], this is [Your Name] from [Brokerage]. It’s been a while since we last spoke, and I wanted to keep in touch with you. I have some new market insights and opportunities that might interest you. Do you have a few minutes to catch up and see if something fits your current needs?"

First-Time Home Buyer Outreach real estate strategy is tailored specifically for first-time buyers who may be unfamiliar with the purchasing process. The objective is to offer guidance, build trust, and provide valuable insights that simplify what can be an overwhelming experience for them.

Scenario:
You have identified the new client who’s looking to buy a property for the first time. They are excited but also nervous about the complexities of purchasing a home. You’re calling them to offer personalized advice, resources, and step-by-step guidance on the home-buying process.

Cold Calling Script in Real Estate for First-Time Buyer:
"Hi [Client Name], this is [Your Name] from [Brokerage]. I understand you’re considering buying your first home. Congratulations on this exciting step! I know that the process can seem overwhelming at times, and I’m here to help. I can provide you with personalized guidance, answer any questions you have, and share resources that will make the journey smoother. When would be a good time for us to chat further about your goals and how I can assist you?"

Market update cold calling script for real estate agents provides clients and prospects with timely insights about the local market or seasonal trends. It’s an opportunity to share valuable updates, demonstrate your expertise, and nurture ongoing relationships even without an immediate buying or selling need.

Scenario:
You’re contacting past clients or contacts to share a recent market update or a seasonal overview that might impact property values or the overall real estate landscape. This call is a friendly check-in, offering useful information and reminding them that you’re their go-to expert for all real estate needs.

Best Real Estate Cold Calling Script for Market Updates:
"Hi [Client Name], this is [Your Name] from [Brokerage]. I hope you’re doing well! I’m calling with a quick market update for [Area/Neighborhood]. We’re seeing some interesting trends this season that could affect property values. I’d love to share some insights and answer any questions you might have. Are you available for a brief chat, or can we schedule a better time for you?"

Referral Request Outreach leverages your existing network by asking satisfied clients, friends, or colleagues for referrals. By reaching out personally, you not only strengthen relationships but also encourage word-of-mouth marketing, a powerful way to generate new leads.

Scenario:
After successfully helping clients buy or sell their property, you’re following up to express your appreciation. At the same time, you ask if they know anyone who might benefit from your real estate services.

Cold Calling Script in Real Estate for Referral Request Outreach:
"Hi [Client Name], this is [Your Name] from [Brokerage]. I hope you’re doing well! I wanted to thank you again for choosing me for your real estate needs. I’m reaching out because I’m always looking to help more people in our community achieve their real estate goals. If you know of anyone who might benefit from my expertise, whether they’re looking to buy, sell, or just need some advice, I’d really appreciate your referral. Do you have anyone in mind right now?"

To create an effective cold calling script, research your leads, focus on personalization, keep your language simple, build rapport, and encourage action.

• Research your leads: Verify property details, neighborhood trends, and owner history to tailor your approach effectively.
• Stay up to date with current trends: Keep informed about local market shifts, pricing changes, and buyer behavior to offer relevant insights.
• Mention Current Market Opportunities: Inform the specific market trends that may appeal to the customers.
• Focus on Benefits to Their Specific Situation: Highlight how your services can help clients, whether for sellers or buyers.
• Create Urgency for Immediate Action: Encourage them to act quickly, especially if there are limited listings or a fast-moving market.

A good calling script is essential in real estate to generate leads while addressing the customer's needs. However, a good script alone may not be adequate. You must also provide the right tools to your agents to maximize their productivity. For instance, a powerful cold calling dialer can automate dialing, improve efficiency, and ensure more connections.

The 4 Pillars of real estate cold calling are preparation, engagement, value proposition, and follow-up. 

• Preparation: Research your prospects and market trends.
• Engagement: Personalize your approach and build rapport.
• Value Proposition: Offer insights or solutions that matter to the client.
• Follow-up: Consistent outreach to nurture and convert leads.

A successful real estate cold call requires a clear value proposition, a confident and natural delivery, good research, and the ability to handle objections smoothly.