SMS Marketing for Real Estate [Best Practices]

Real estate SMS marketing is a strategy to connect with potential buyers, sellers, or existing clients in the real estate industry through text messages. It allows agents to send targeted or time-sensitive information related to properties or deals directly to customers' phones. Text messages provide an immediate response and personal interaction throughout the buying and selling process.

In the real estate industry, property opportunities often require a quick response, finalizing deals needs frequent coordination, and clients expect regular updates on market trends. Receiving a message at the right moment with your potential customer is the success mantra for each high-performing real estate agent.

Real estate SMS marketing provides a direct connection with customers to promote new property listings, Warm up cold leads, and Follow-ups to existing leads. It alerts them about price reductions and the latest updates, sends house invites, and schedules & confirms appointments directly from your phone.

SMS has a high open & engagement rate, with immediate message delivery and timely updates. It focuses on providing valuable, targeted information to clients via text to generate leads and close deals faster.

Unlike emails, which get stuck in spam or go unread, SMS maintains a direct, continuous connection between clients and real estate agents. You can save time by avoiding wasted efforts on unsuccessful email leads.

Adding a personal touch, like mentioning names or simple client details, makes your leads memorable and boosts engagement. You can send a targeted message to customers in specific areas and offer them special promos and listings and leave a positive impression.

SMS allows real estate agents to send hundreds of text messages for a small fee, making it a cost-friendly tool for effective marketing. Text messages immediately go to the client's phone without getting stuck in spam folders, ensuring each message reaches its destination.

Real estate companies use SMS to send Alerts, the latest listings, and market updates, actively keeping the clients informed as soon as the information is available. It helps businesses build presence and trustworthiness among customers.

SMS marketing allows businesses to adapt their messaging according to their situation and reach the client with relevant information. You can use the text message for scheduling appointments, sending meeting reminders and market updates, or transactional notifications.

Keeping your text short and sweet, using clear and concise language, making it visually appealing, and creating urgency with a personalized flavor helps you craft a compelling text message.

SMS works well if the text delivers to the point while prompting to take action. Always ensures text is short & sweet, clear with easy-to-understand words and language. Don’t juggle emotions and long, lengthy texts.

Successful SMS marketing includes informative, stunning facts and stats that engage the audience and build brand authority. Compelling information, such as shocking facts, dates, or emotional messages, can turn potential clients into regular clients.

Psychologically, urgent or fast-paced messages cause people to react to SMS. Including language that conveys a sense of urgency helps motivate customers to take action and make successful purchases.

Craft a call-to-action (CTA) using phrases like “limited-time offer " and “today only” to create urgency and prompt potential clients to act quickly.

Images, videos, GIFs, emojis, or any other rich media help convey your message clearly to your leads. Compared to plain text, using multimedia makes your text visually compelling, leading to a higher click-through rate.

However, use such emojis and media sparingly to prevent your text from being considered spam.

A well-written text fosters a long-term relationship with customers and helps to engage leads effectively. The scripts, including new listing alerts, open home invitations, market updates, follow-ups, or reminders, help you connect with the clients meaningfully.

• New Listing Alert

  (Agency Name): Just listed! A stunning 3BHK home in [Location] for $[Price]. Check it out: [Link]. Reply YES to schedule a viewing!

• Open Home Invitation

  (Agency Name): You're invited! 🏡 Join us for an open house at [Property Address] on [Date/Time]. RSVP here: [Link] or reply YES to confirm!

• Follow-up After an Inspection

  Hi [Name], thanks for viewing [Property Address]! Let me know if you have any questions or need more details. Ready to make an offer? Reply YES!

• Market Update

  📈 [City] Market Update! 📊
  Home values are rising! 🏡 Find out what your home is worth today. Reply “VALUE” for a free estimate. – [Agent Name], [Contact]

• Reminder for the Upcoming Appointment

  🔔 Hi [Name], this is [Agent Name] from [Agency]. Just a quick reminder about your scheduled property viewing at [Address] on [Date] at [Time]. Let me know if you need to reschedule. See you soon!

• Client Appreciation Message

  Thank you, [Name]! We appreciate your trust in us. If you ever need real estate advice, we’re here to help. Have a great day! – [Agent Name]

• Back-in-Market Notifications

  Hi [First Name], good news! The home at [Property Address] is back on the market. I know you were interested—want to take another look? Call/Text me at [Your contact].

Real estate agents must comply with messaging rules and obtain clients’ consent before sending SMS. Providing an instant update and informational message fosters a trustworthy relationship with clients.

SMS consent is an ethical and legal foundation for customer interaction. You must ensure opt-ins are obtained and adhere to messaging rules and regulations. Clearly stating the purpose of the message and getting their permission before sending the text builds trust among the clients.

Choosing a reliable service provider gives key advantages in the highly competitive real estate industry, where each second matters. Select the providers with a reliable and wide service range - bulk messaging, customizable templates, scheduled sends, and data analytics.

Clients might forget about appointments, so sending quick text reminders in advance ensures they know about their upcoming commitments. The SMS must include the property address, time, and agent contact details.

Personifying messages with names and minor details helps build a strong connection between clients and agents. Tailored recommendations based on customer preferences, budget, and interest foster long-term customer relationships and increase conversion and response rates.

Clients prefer clear, concise communication over lengthy, boring conversations. When crafting a message, include relevant and engaging information with a clear CTA (call to action) to make it easy for clients to obtain more information or schedule a viewing.

In industries like real estate, where time is crucial, automating appointment reminders and follow-ups ensures better client retention and reduced no-shows. It frees agents from manually sending messages and allows them to focus on other critical tasks.

Nobody likes receiving texts when they are busy, tired, or at work. Sending SMS too frequently can frustrate your audience, leading to turnover rates. Figure out the right frequency and timing when your clients best engage with your message and schedule the campaign accordingly.

Regularly tracking SMS campaign data helps analyze key metrics like delivery, open, engagement, and conversation rates and refine strategies for better sales results. You can use the A/B testing method to compare and determine which text or CTA drives more engagement.

For example, In version A, send a text with “Hi! Our sale is on," and in version B, send “Hi [Customer Name]! Your exclusive sale is on." Now, measure the impact of both messages on engagement.

As a business telephony platform, Calilio offers robust text message services tailored for the real estate industry. Connect with our platform and utilize the power of SMS marketing to generate leads, nurture connections, and close deals.

Calilio Provides a user-friendly interface with automated reminders of your app. With our sentimental analysis and analytical data, understand customer behavior, evaluate business performance, and run successful SMS campaigns.

• User-Friendly Interface: Calilio offers easy navigation and ease-to-use text marketing tools, allowing users to utilize the system with minimal training.
• Personalized Messaging: You can customize messages with client names and specific property details to build connections and enhance engagement.
• Automated Reminders: Calilio automatically sends notifications on the user's devices, reminding them of upcoming meetings and eliminating the chance of delays or missed appointments.
• Analytics and Reporting: You can track engagement, response rates, and the success of your campaigns with Calilio’s real-time analytics and performance reports.
• Two-Way Messaging: Calilio facilitates interactive communication with clients, allowing them to respond to messages and ask questions directly.
• Reliable Customer Support: Access Calilio 24/7 dedicated customer support and assist your customers with any questions or issues.

SMS marketing is an effective and valuable channel that helps your advertising campaign achieve higher engagement and conversion rates. By implementing messaging rules, getting client consent, and providing clear, concise, and noteworthy information, you can build stronger client relationships and close more deals.

SMS marketing in real estate is a method of advertising, updating, and informing clients about the properties available for buying or selling.

SMS marketing is highly successful in real estate due to its high open rates, direct reach, and quick response times.

SMS marketing is legal, but it must comply with strict regulations to avoid fines and legal action.